Dear Editor,

What if a mining firm executive heads the agency protecting our forests, or a pharma owner leads a health institute? It sends a loud and clear signal that corporate interests shape the national narrative. That's how alarming it is that a longtime tobacco company executive might soon lead the government's communications office.

Recent reports indicate that Dave Gomez, who has worked for Philip Morris for over 20 years, is being considered to head the Presidential Communications Office (PCO). There’s no question about qualifications and experience, but isn’t it letting the fox guard the chicken coop?

Tobacco companies have long tried to convince us that smoking isn't so bad, that "heated tobacco" is safer, and that they care about our health. However, we know the truth — they prioritize profits over people. Every year, over 100,000 Filipinos die from smoking-related diseases.

Now, these same companies may come to control how the government communicates with us. Remember that the PCO determines which messages reach the public regarding health, laws, and policies. If a tobacco insider runs it, can we trust information about smoking dangers? Will policies that protect children from addiction be weakened?

Earlier this year, our representatives at a global health meeting sounded like spokespeople for the tobacco industry. Even Senator Pia Cayetano said she was embarrassed. Now, putting a tobacco executive in Malacañang would make this cozy relationship official.

Parents should worry. Teachers should worry. Anyone who cares about our children's health should worry. The tobacco industry has always found ways to get young people hooked through flavored cigarettes, vapes, and slick advertising. With one of their own in government communications, it will be even harder to protect our kids.

Will it serve the people or the tobacco companies? Will it protect public health or corporate profits?

We've made progress in reducing smoking in the Philippines. Graphic health warnings on packs, smoking bans in public places, and higher tobacco taxes have all contributed to the reduction. But all this could be undone if Big Tobacco gets to shape the message from the top.

Malacañang should reconsider this appointment. Our leaders must put Filipinos' health first, not the interests of companies that profit from addiction. The future of our nation's health is at stake.

Sometimes, it takes a blatant conflict of interest to prompt people to demand change. This might be our moment.

Manuel Orca

Pasay City